Content
Marketing is a form of revenue that will help your business grow and get your
brand the attention (and the audience) it deserves.
Content
marketing is putting your ‘best’ before your target audience. It may be relevant information about your
brand and engaging them. It is about
putting your best foot forward.
Why
should you bother about your content?
If
you are not saying something about yourself online or offline, someone will be.
You need to control your content by creating and putting online what it is
exactly you would like your target audience to know about you and your brand.
Who you are online is determined by the content you post about yourself online or what other people post about you- Jared Cohen @ The Platform11.
Identify
and post the right content
It’s
not just about always being available on social media or about trending for a while. It is about what exactly is trending about
you. It is about being available and
relevant. It’s about the content (about you) that will catch your target
audience and keep them. It’s about
correct communication that will bring your results.
Create
and market your content
Let
a content marketer handle your content so you can be found and understood by
your target audience. A content marketer produces content and also
markets it. A social media expert may be
able to double your twitter followers or facebook likes but may not be able to
build the right content which will create customers and keep them.
Launch
your content; you don’t have to wait for you to be great.
Build
the right content of you. Build what you want people looking for you to see.
What content do you put online? You are your content. In the nearest future, your online content
will determine who you are. Unnecessary
tweet fights may not be for you. Protect your image online too.
Use
technology only to your advantage.
Ask:
what content are you building of yourself?
If
we did a search of you and your brand, what would we find?
Just because you have access to technology doesn’t give you the license to be a jerk – Jared Cohen
Types
of content include:
·
Online
articles
·
Videos
·
Live
Events
·
E-Newsletters
·
Case
Studies
·
Blogs
·
Webinars
We
welcome you to Content Hauz.
