Introducing: Content Marketing

Content Marketing is a form of revenue that will help your business grow and get your brand the attention (and the audience) it deserves.

Content marketing is putting your ‘best’ before your target audience.  It may be relevant information about your brand and engaging them.  It is about putting your best foot forward.  

Why should you bother about your content?

If you are not saying something about yourself online or offline, someone will be. You need to control your content by creating and putting online what it is exactly you would like your target audience to know about you and your brand.

Who you are online is determined by the content you post about yourself online or what other people post about you- Jared Cohen @ The Platform11.

Identify and post the right content

It’s not just about always being available on social media or about trending for a while.  It is about what exactly is trending about you.  It is about being available and relevant. It’s about the content (about you) that will catch your target audience and keep them.  It’s about correct communication that will bring your results.

Create and market your content

Let a content marketer handle your content so you can be found and understood by your target audience.   A content marketer produces content and also markets it.  A social media expert may be able to double your twitter followers or facebook likes but may not be able to build the right content which will create customers and keep them.

Launch your content; you don’t have to wait for you to be great.

Build the right content of you. Build what you want people looking for you to see. What content do you put online? You are your content.  In the nearest future, your online content will determine who you are.  Unnecessary tweet fights may not be for you. Protect your image online too.

Use technology only to your advantage.

Ask: what content are you building of yourself?

If we did a search of you and your brand, what would we find?

Just because you have access to technology doesn’t give you the license to be a jerk – Jared Cohen

Types of content include:

·         Online articles

·         Videos

·         Live Events

·         E-Newsletters

·         Case Studies

·         Blogs

·         Webinars

We welcome you to Content Hauz.

If you have content worthy of promotion or would like to produce content for your brand, contact me on reachestheronline@gmail.com or call: 08091892287.